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Victoria Beckham launches new shopping website

Victoria Beckham has launched on her official website , www.victoriabeckham.com, a brand new e-commerce boutique, that will allow VB fashionistas from all around the world, to buy directly from the fashion designer and bypass the middle man.

The new website is not only clean and simple, but it’s also very user friendly and is divided into two sections: Look and Shop.

The first is the lookbook that fans of the designer can browse through and see what Victoria is up to, and what new ideas could be in the making, and it also contains loads of behind-the-scenes photos and videos, about fashion shows and ad campaigns that involve the former Spice Girl, who has become a very successful designer at that, as she also won the Designer Brand of the Yearat the 2011 British Fashion Awards.

The second section is dedicated to the shopping area and where you can find a selection of the fashion brand's denim, handbags and eyewear from her Spring 2013 collection, as well as a special selection of pieces from the Victoria, Victoria Beckham line, and from her ICON line, that was created also for online shoppers, that will also feature a choice of her most iconic and timeless dresses from her past collections

“My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer," said Beckham, who was helped in the creation of the website by art director Jonny Lu and by Isaac Lock on the editorial side.

If you live in New York or London, Beckham guarantees that you can get your dress or accessories delivered on the same day.

"It's hard to take a moment to make yourself feel good," added Beckham, "so if we can offer same-day delivery to women who may not have the time to plan ahead and make them feel great - then I'm very happy."

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