This year saw the introduction of new brands, revival of old favourites and improvement of struggling names. Whether you are a trendsetter or are just plain curious, you must be wondering what the top 10 fashion brands for 2013 are. Google recently released statistics based on the most popular search words of fashion brands.

The list

Certain fashion brands may be popular more than others because of several factors such as sales, promotional campaigns or positive user experiences. Here are the results of this year’s Google Zeitgeist referring to the top 10 fashion brands for 2013:

1. Versace

Apparently, this is the number one fashion brand that is searched the most due to the brand being referred in a popular song of Drake as well as a Lifetime Original Movie.

2. Michael Kors

Michael Kors, the award-winning fashion designer of clothing and luxury accessories made it to the list again this year. In 2012, Kors came in fourth. Starcount, the social media analyst, however, names Kors as the top fashion brand on social media noting the partnership with Instagram expanding its social audience.

3. Diesel Black Gold

It is the first stand alone brand from the Diesel Group promoting luxury casual wear.

4. Gucci

Gucci is the best selling Italian brand renowned for its fashion and leather goods. In terms of sales, it comes in second after LVMH according to BusinessWeek magazine.

5. Kate Spade

Kate Spade is a luxurious brand that has experienced a great comeback under the helm of Craig Leavitt, its CEO since 2008.

Worthy of mention

Finally, the last 5 of the top 10 fashion brands for 2013 are:

6. Rachel Zoe

Stylist, editor, and designer Rachel Zoe’s career is impressive from serving as a fashion consultant for Piperlime and Gap to opening her own line of luxury clothing collection.

7. Prabal Gurung

The Nepalese designer who got his American citizenship this year hit the 7th spot. He is based in NYC and his clothes were worn by famous celebs such as Oprah, Michelle Obama, Kate Hudson and Zoe Saldana, amongst others.

8. Givenchy

The brand made it to the list of top fashion brands for 2013 when Kim Kardashian made her first post delivery appearance at the Givenchy Show in Paris.

9. Mulberry

Established in 1972, it is known for its luxury clothing and accessories.

10. Luca Luca

Started by Milanese Luca Orlandi in 1991, the brand is popular for showcasing feminine and brightly-coloured outfits.