What to do if you're a celebrated style icon, and everything you wear becomes immediately worn by every savvy teenager up and down the land? Well, make tons of dosh out of it, then bemoan your fate to the fashion mags. This is what Alexa Chung is currently up to, lamenting the fact that she made loafers, smocks and macs popular, rendering them ubiquitous. Chung has now moved on to a more glam sixties style, modelling shift dresses in jewel colours in this months Harpers Bazaar.
Alexa told Harpers Bazaar, 'I fell out of love with the Sixties for a while. I think because I was so identified with it. It’s like Sienna Miller when she did boho, then suddenly stopped because she was like, 'F***. What else can I do, because I’ve done it?' Everyone copied my sodding coat for a while too. It was my Harrods kid’s vintage one. Every girl suddenly had one and I was like, 'Arrgh!' I got really bored of smock dresses and loafers for a while. But I feel like I’m ready to fall in love all over again.'
The clever girl has even come up with her own designs, to avoid copying, though she's gone and sold the design to US brand Madewell. Silly. She said, 'I’ve invented this tartan mac, it’s like something the Shrimp would have worn. It’s got a round collar and a tie on it, so you can wear it like a cape without your hands in your sleeves.' Speaking about her 60s heroines, like Anita Pallenberg and 'They had these amazing love affairs, and both the men and the women were made amazing by them. The girls in the Sixties were never overshadowed by the men they dated. You can talk about Jane Shrimpton without having to mention Bailey or Terence Stamp first.'