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Robert Pattinson to star in Dior Fragrances' new campaign

Robert Pattinson will be gracing the new campaign of Dior Homme Fragrances with his intriguing vampire beauty. The Twilight saga star has been chosen by the French fashion house to be the face of their perfumes for men, after he was voted Sexiest Man Alive by Glamour UK. We will soon be able to admire the British actor in all of his glory, as he will appear on billboards and magazines worldwide thanks to Dior Fragrances.

After going through an emotional rollercoaster with co-star and girlfriend Kristen Stewart, who famously cheated on him with director Rupert Sanders, while shooting "Snow White and the Huntsman", it seems the two could be an item again to promote the latest chapter of the Twilight saga, which merchandise comprise a Breaking Dawn - inspired palette by Essence Cosmetics. Stewart is also starring in a lucrative campaign for Parisienne label Balenciaga’s Florabotanica for the joy of all male Twilight’s fans.

The French fashion maison says farewell to Brit actor Jude Law, who has been representing Dior Fragrances for several years, and welcome Pattinson as its new face. Dior wants to appeal to a younger audience and who can cover this position better than Mr Hunk himself, the most charming vampire ever seen - at least in recent years, let’s not forget Brad Pitt, Tom Cruise and Antonio Banderas in "Interview with the Vampire"!- the beautiful Edward/ Robert?

E! Online, number one website for international gossip, was the first to break the news of Dior decision to change its male testimonial, and it also states how much the young Pattinson will bank for this campaign. Brad Pitt won’t be the only one to pocket a millionaire cachet for his Chanel No. 5 ads, it has been revealed that Robert Pattinson might receive a huge $ 12 million (£7.5million) for a three years deal with Dior Fragrances: not bad!

At the moment it’s all speculation, as there hasn’t been any official confirmation from Robert Pattinson. If the rumours are true we’ll expect to see him very soon featuring not only on billboards all over the world and in the most glamorous glossy magazines, but also on telly and in the new Dior’s fragrance for women spot.

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