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What's normcore?

Normcore is an expression derived from the words, normal and hardcore. It is a 'unisex fashion trend.'

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The term was used before 2009 and was later used by trend forecasting group, K-Hole in 2013.

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According to K-Hole, normcore is not a fashion trend, but an attitude. It is all about "finding liberation in being nothing special.'

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According to K-Hole, normcore is not a fashion trend, but an attitude. It is all about "finding liberation in being nothing special.'

Photo: Twitter

Photo Gallery: Worst countries to be a woman

Dressing neutrally to avoid attention is key to normcore fashion.

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People who adopt normcore fashion attitude do not want to attract attention. Hence, they wear clothes that are not flashy.

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Visible labels might be the only thing special about these pieces of clothing.

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Visible labels might be the only thing special about these pieces of clothing.

Photo: Twitter

Photo Gallery: Worst countries to be a woman

It does not mean though that normcore (r)s are unfashionable. Examples of normcore clothes include tees, jeans, hoodies, chino pants and short-sleeved shirts. Neckties and blouses are not considered normcore fashion.

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Labels that are considered normcore fashion include Esprit, Gap, Superdry and Jack & Jones. There are also other retailers that are considered normcore combined with an individual design. Brands such as Desigual, Marc O'Polo and Scotch & Soda fall under this category.

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Labels that are considered normcore fashion include Esprit, Gap, Superdry and Jack & Jones. There are also other retailers that are considered normcore combined with an individual design. Brands such as Desigual, Marc O'Polo and Scotch & Soda fall under this category.

Photo: Twitter

Photo Gallery: Worst countries to be a woman

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