Moschino unveils 2014 Spring and Summer women pre-collection in Shanghai
Moschino certainly loves China, as the Italian fashion designer decided to snob this week’s Milano Moda Uomo in order present their 2014 Spring and Summer Men collection, but also their women 2014 pre-collection in Shanghai for the first time.
The decision to show in Shanghai comes after the opening of their new boutique in The Elements mall in Hong Kong last May, and the Italian brand’s ambitious plans to expand in East Asia.
The womens’ pre-collection is elegantly chic, young and romantic, reflecting the Moschino style, as the leitmotif of the collection was the large use of the Italian designer’s brand colors: red, white and black.
The news that Moschino decided to desert the Milano Moda Uomo week surprised more than one fashion follower, as Dolce & Gabbana also are not present, which further confirms and gives credit to Giorgio Armani’s open controversy with his fellow Italian designers, like Prada and Valentino, who prefer other fashion capitals to unveil their upcoming collections, which prompted the Italian National Fashion Chamber into a reorganization, earlier this spring.
A Moschino spokesman said: ‘We decided that since we were showing the men’s collection in Shanghai, there was no point in showing it again in Milan a few days later.’
Back to Moschino’s collection, over 600 people from around the world were invited to the Shanghai show to see the 2014 Spring and Summer menswear collection and the launch of the woman 2014 S/S pre-collection.
The new collection of the Italian design house, who is celebrating their 30th anniversary, seems to be a tribute to their history, but they used only Chinese models, with supermodels, Du Juan, Emma Pei and Zhao Lei opening and closing the show.
Creative director Rossella Jardini concentrated her efforts on elegant and feminine silhouettes, with beautiful floral patterns breaking into a monochrome palette on mini dresses in a 50’s style that show off a cinched waist lines and ballooning skirts or 60’s style sheath dresses with interesting drape work and ruffles.