Louis Vuitton's 'rubbish' bag

In a 'pop will eat itself' moment, Marc Jacobs, Creative Director for Louis Vuitton has brought out a bag that is entirely rubbish. Named the 'Raindrop Besace', after the raincoat fabric used to make it, it's a replica of a bin liner and retails for over £1000.

If we were being kind, we would argue that Marc is being ambitiously postmodern, making a brave statement about the disposable nature of consumer products while subverting high and low culture. Or, we could say that it's all a bit emperor's new clothes and he's scraping the very bottom of the sartorial barrel.

Perhaps the designer knows he has carte blanche. In a previous interview he told The Times, 'there's this huge cult following of almost crazy people at Vuitton who just want whatever they buy to be exclusive.' Well, at least he's honest. Now, if you'll excuse us, we're off to the local cash and carry to stock up on bin liners...

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