London Fashion Week 2014: last day collections highlights
London Fashion Week 2014 is officially over. Today the press is writing about how the UK show brought back into fashion elements such as wearability and sensibility (The Telegraph) and how British model Cara Delevingne was the ultimate star of the show, both on the catwalk and as a designer (BBC News).
In this post we will present an overview on the 5th and last day of the London Fashion Week, in a bid to offer an introduction to some of the protagonists of the event, new and emerging designers who are brought up and bred within the UK fashion world and represent its up and coming future.
Yesterday in London it was the turn of NEWGEN designer Simone Rocha as well as Anya Hindmarch, Marques'Almeida and Zoë Jordan, amongst others, to presented their Autumn- Winter 2014-2015 collections, while their pop-up showrooms appeared at the West Wing at Somerset House from 2-6 pm.
Anya Hindmarch is synonymous with beautiful craftsmanship, understated branding and exceptional quality. Bespoke personalised pieces, Britishness and an element of humour epitomize the brand, which started off in 1987 from Anya’s first store on London’s Walton Street and now has a total of 56 stores globally, including flagships in London and Tokyo.
Designer duo Marques'Almeida, whose style champions a relaxed, deconstructed, effortless aesthetic, presented a AW collection typically raw, young, effortless and lived-in. Their trademark piece was the oversize, distressed denim T-shirt with heavily frayed edges.
Simone Rocha graduated from her MA at Central Saint Martins in 2010. Her style is modern and strong yet romantic, and her AW collection named and dedicated to the American poet and novelist Sylvia Plath is designed for the woman 'who wants to wear beautiful things'. Her trademark piece this season: the floating perspex brogue.
Zoë Jordan constructs her clothes as if it was architecture, bringing together 'the androgynous and the feminine, handsome and ethereal, structured and languid'. Essentially, Zoë Jordan 'represents feminine swagger and a boyish insouciance'.
- london fashion week 2014