Levi's cleans up its act: no more toxic jeans

We have recently spoken about Greenpeace Global Detox campaign that urged the biggest fashion labels to eliminate hazardous chemicals from their products. We focused our attention on giant Spanish brand Zara, which committed to produce toxic-free clothes within 2020, now it's the turn of another giant company, Levi's.

Levi's has become the eleventh brand to make a pledge to remove all hazardous chemicals throughout its supply chains and products since the launch of the Detox campaign. Levi's will eliminate dangerous substances such as PFCs by the end of 2015, and also made a credible commitment to find environmentally-friendly alternatives for its clothes.

“Levi’s today becomes a global Detox leader after they promised to use alternatives to hazardous chemicals - a milestone in the way clothes are manufactured and a victory for people in Mexico and elsewhere affected daily by toxic water pollution,” said Pierre Terras, Toxics Campaign Coordinator at Greenpeace Mexico.

Like Zara, Levi's have also been asked to publicly disclose pollution data of 15 of its largest suppliers, located in China, Mexico and in the global South, within June 2013. By the end of next year the American jeans and casual wear manufacturer will require a further 25 suppliers to provide a public disclosure of the chemicals and toxic substances discharged in their local environment.

Since releasing its report “Toxic Threads: Under Wraps” on the 5th of December, Greenpeace “fashion without pollution” campaign has had a global appeal. More than 210,000 people joined forces and took action against Levi's through major social networks like Facebook and Twitter and demanded the label to produce 'cleaner' garments. Over 700 people also protested outside Levi's shops in over 80 cities worldwide.

Marietta Harjono, Toxics Campaigner at Greenpeace International said: “Now more than ever, we are seeing brands such as Levi’s listen to the groundswell of support for toxic-free fashion. It’s about time other brands such as Calvin Klein, Gap and Victoria’s Secret finally cotton on and end their toxic addiction. We’ll continue to expose brands until the use - and abuse - of hazardous substances is totally eliminated.”

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