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UK fashion has a new golden boy this season, by the name of Eudon Choi. Choi has been a name-to-know in fashion circles for some time but his career took a big leap this week when he was awarded the prestigious Vauxhall Fashion Scout's Merit Award, enabling him to present a sponsored catwalk show and exhibition space at both Paris and London Fashion Weeks for the next three seasons.

'I am incredibly excited to win the Merit Award. Being given the opportunity to do a solo show during London Fashion Week, with my second full collection, is more than I could have dreamed of,' said Choi. 'The help and support of Vauxhall Fashion Scout last year with Ones To Watch has been instrumental in moving my label forward and I know that the Merit Award will bring me even greater exposure. I am incredibly grateful to the judging panel for having faith in me and my creative vision.'

Choi already has a pretty impressive CV, having worked as a senior designer for Savannah and Sienna Miller's label Twenty8Twelve, not to mention having his entire MA collection snapped up by uber-style mecca Dover Street Market in London.

Eudon Choi is the fourth winner of the award, which has previously been presented to William Tempest and David Koma, both of whom now sit firmly at the top of every celebrity's wish list. He will show his collection this autumn, so we suggest you start saving now.

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