Jimmy Choo steps out for H&M
The Swedish Duo has done it again: this time, they've secured Jimmy Choo as the latest fashion giant to join the H&M designer collection alumni.
"We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too," founder and president of Jimmy Choo, Tamara Mellon said. "Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!"
Jimmy Choo won't just be designing shoes either - in a step away from the usual design collaboration, he will also be designing a clothing range for the high street giant. Click here for more info and picks.
"We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits," Margareta van den Bosch, creative advisor of H&M said. "I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it's our first shoe designer collection."
The Jimmy Choo collection will arrive in selected H&M stores on November 14.