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H&M collaborates with Maison Margiela for its 2012 autumn/winter collection

First it was Karl Lagerfeld, then Versace, and the recent successful partnership was with the Italian designer, Marni. We look forward to another exciting event when H&M collaborates with Maison Margiela for its 2012 autumn/winter collection.

Martin Margiela, the Belgian born creative designer of the House of Margiela already left the fashion house, but his inspirations linger. The house continues to trade with an exciting array of clothes and accessories for men and women.

As a refresher, Margiela is famous for his concept of ‘deconstruction’, reinventing new pieces and often straying from the classic and conventional fashion designs. His famous logo consisting of numbers is subtle yet carries a message. Martin has left the fashion house as its creative director, but the House of Margiela is still intact powered by a young team of creative designers continuing experimental and untried fashion creations as well as recycling and transforming materials to haute couture pieces. The fashion house stresses that their products are results of team work rather than from one designer alone.

This year’s autumn/winter collection of H&M will showcase the fusion of reputable fashion designers from both houses to create unique outfits. The creative advisor of H&M, Margareta van den Bosch, in a press release says, “Mason Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment”.

She added that H&M is “very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further.”

Watch out for the big day on November 15, 2012 with Margiela/H&M creations expected to be distributed to roughly 260 stores worldwide and in its online shops. The collection features clothes for men and women.

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