Sales of L’Oreal’s Elnett hairspray have rocketed thanks for Cheryl Cole’s endorsement, according to the Daily Mail.
Limited edition cans of ‘Chel-nett’, which featured Cheryl’s face on the front, flew off the shelves. It seems that hairspray styles are well and truly back in fashion – big is indeed beautiful. Hairspray went out of favour in the 1990s, as styles became sleeker and more natural-looking. Either people simply didn’t want to look like John Waters’ beehived creation Tracey Turnblad, or they were concerned about the enormous damage that CFCs were having on the environment. Ether way, it seems we have rejected such trifling concerns as irreparable environmental damage, in favour of high glamour.
Celebrity hair dresser Mark Hill tells the Mail: ‘In the late 1990s and early 2000s, there was a return to more natural products, and people tried to use less hairspray as they thought of the ozone layer. However, in recent years, there has been a complete return to glamour, and the trend for big, bouncy hair has meant that hairspray is now an essential again.’ You hear that, hippies? It’s essential. You can stop waving those placards now.