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Gucci Eyeweb

A mini line of sunglasses dedicated to generation social media, Gucci Eyeweb includes not only a droolworthy collection of sunglasses but also its very own website. The dual bid aims to conquer the style of the online generation.

"I designed these sunglasses and the social networking site in line with the digital generation of today. I hope that they will have fun with the glasses and use them to both reflect and connect with the creativity of their friends all over the world" said Roman designer, and creative director of Gucci, Frida Giannini.

On the Gucci Eyeweb site there are his and hers sunglasses in six different colours, with three new models to be added at the start of Spring. Users of the site can upload snaps - just like on Facebook - and swap fashion notes with the online community, with sections related to all the major fashion hotspots of the world; London, Paris, Rome, New York, Berlin etc. The glasses make for some very bold but understated face furniture and the website is bound to be a huge talking point amongst generation digital media. We want.

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