With branding onslaught from luxury lingerie labels like Agent Provocateur and Victoria's Secret, many other collections have been struggling to keep up.

Frederick's of Hollywood has scored a hit with it's Christmas campaign this year. The Burlesque Queen, Dita Von Teese, has given the lingerie line a chic, vintage pinup look that's proving a huge success. The evocative artwork Frederick's has used is spot on for Dita's look, giving the collection a real retro feel. Ms. Teese is gaining a huge mainstream following with her individual look - even animal rights campaigner PITA recently used her in a promotion.

Take a look at a selection from the new Winter range here.