Ferragamo sacks Cristina Ortiz

Whispers backstage at Milan's latest Fashion Week say that Italian fashion house Salvatore Ferragamo is planning to step right over into women's ready-to-wear, but this time with a hot new male designer.

Massimiliano Giornetti is set to replace Cristina Ortiz, who had a disastrous run with the Florence-based fashion house. The former Prada designer bumpily oversaw the designing of womenswear collections for the last two years, but was slammed on nearly all her catwalk outings, as she tried (unsuccessfully) to create a new identity for the Ferragamo womens collection.

“I am excited to work for this prominent Italian brand. Salvatore Ferragamo enjoys a prestigious past and has extraordinary potential in the luxury industry,” said Ortiz in 2007 upon her appointment.

Ortiz will display her last collection at the Milan September catwalk shows. Giornetti is working on the new womenswear collection for Autumn/Winter 2010.

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