Etam swimwear collection for summer 2014

For this summer 2014 French brand Etam once again presents us with a collection of beach basics, timeless swimwear staples in classic prints from floral to stripes. A range of simple but effectively trendy designs, mostly convincingly retro' looking bikinis and sexy one-pieces adorned with colourful motifs, provide the perfect choice of swimwear in the mid-low price range.


Etam swimwear collection for Summer 2014 was launched in March with a campaign starring a sunkissed Natalia Vodianova, shot by fashion photographer Mario Sorrentini.

The gorgeous Russian top model, also mother of three and currently awaiting her fourth child, looks stunning on the shore wearing the most characteristic pieces in the new Etam swimwear lookbook, and indeed the 2014 collection for the hot season features a lovely range of trendy designs and prints that shout out to sea fun and sun.

Floral and Bollywood bikinis star alongside classic all black, simple and practical designs for every body shape, this is a collection for the girl and woman who prefers quality and tradition to over hyped up style.

For instance, the sweet retro red and white thinly striped bikini comes in two practical styles: one is the classic two pieces design, with underwired cups and thin neck strap, while the other features a bandeau bra, perfect for bigger size. Both options come with a low cut bottom.

More lovely vintage look for the 70's style triangle bikini in a colourful tropical print. Absolutely gorgeous on a sun tanned skin and perfect for the more petite figure.

PHOTO GALLERY: Etam Swimwear collection

On the other end of the spectrum is the contemporary sexy one-piece black swimsuit worn by Natalia Vodianova for the advertising campaign, featuring a plunging v-neckline, and the Bollywood print bikini in cool degrees of blue, with padded cups for maximum support.

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