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Founded by Rezo Rosso and Adriano Goldschmeid (of AG Jeans fame), Diesel has been around since 1978, although it wasn't until Rezno's complete takeover in 1985 and then 1988's hiring of former Creative Director and head designer Wilbert Das that the company really began to make headway in the youth fashion market.

Predominantly aimed at providing fashionable clothing for Italy's trendy youth, without the boutique price tags or requiring custom tailoring, the accessibility of the Diesel range has been one of the main factors in its success not only in Italy, but also across the world.

The company now has a presence in more than eighty countries, boasting more than five thousand stores in its point of sale repertoire, which also includes just over four hundred company owned and run retail outlets.

Not only does the company offer a wide range of fashionable clothing, but they have recently expanded to offer a number of accessories including sunglasses, watches, gadgets and even bicycles and motorbike helmets for both men and women.

When it comes to their shades, you can certainly see a strong Italian influence driving their unique designs. The Diesel 0054 HYJ sunglasses are typical of this influence, with broad rectangular frames and a glossy finish to the plastic materials used in their construction serving as a little more than a not to some of the more famous brands of Italian sunglasses.

Available in three colours, grey gradient with black plastic, brown gradient with brown plastic and brown mirror gradient with beige plastic, the range offers quite a bit of selection for those of you who like to shake it up a little.

However finding them may prove to be a little tricky these days. Due to this particular line being discontinued, the only real chance you have of finding the Diesel 0054 HYJ sunglasses on sale is to keep a close eye on the likes of eBay or Craigslist - although you are occasionally likely to see them pop up brand new on sites like www.designersunglassesdiscount.com, so keep your eyes peeled.

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