Daisy's Getting Twiggy With It
Exciting news this week as legendary fashion label Biba announces it will relaunch at House of Fraser in September, with Daisy Lowe as its cover girl.
Lowe has been chosen as the face of the label’s autumn/winter campaign. ‘It was a huge honour to be asked, I've been a fan of the brand since I was very young,’ says Lowe. ‘When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.’
House of Fraser's executive director of womenswear and accessories Stephanie Chen says ‘Daisy Lowe embodies new Biba - she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba.’
The new Biba collection will be sold exclusively at House of Fraser from next month. Future Twiggies and Marianne Faithfulls should start saving now.