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Most innovative clothing labels in the UK

We all know how important branding is. Take a look at clothing with SuperDry or Jack Jones branding. Those brands aren’t subtle about letting you know who made the item of clothing. You don’t need to check the label to know where the clothing was bought. A strong brand image is important and that starts by presenting your brand on the clothing’s label. The label can be used to convey information about the garment like warnings not to tumble dry or iron but that’s not as important as getting across your brand in a simple logo or a memorable name, or both.

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What is a brand?

You’re already doing everything you can to make sure the quality of your apparel is the highest it can be but you’ll also need to associate that quality with strong branding in the mind of the customer. Whether you’re a new upstart company or a long-established firm, making sure the customer knows your clothing is a mark of quality is important. A strong and distinctive label in the clothes will help build the association between your brand and the quality clothing you strive to give every customer. It’s also a very cheap way of getting your brand across.

Care labels

Care labels help customers keep their clothes in the best condition possible. Telling customers not to iron or tumble dry their clothing will keep the garment in the best condition, allow the wearer to use the item for longer and overall present a better image of your brand to the customer. The laws concerning care labels differ across the globe but in the UK and the EU, fibre content labelling in apparel and textiles is mandatory thanks to the 2012 Textile Products (Labelling and Fibre Composition) Regulations so even if you’re not worry about building a brand through labelling, you’ll need some labels in your clothing.

Innovation

If you use a clothing label firm like Wunderlabel for your clothing, you’ll be able to order in small batches of fabric labels for handmade items rather than a production run of many thousands, which is typical of most custom label producers. You’ll be able to design clothing labels or laundry labels or hang tags or ribbons that are as innovative as the clothes you design. The small production runs that are possible with a custom label firm allow you to be innovative and try new things out. You could order several labels in lots of different designs and see which one works best for your brand. With easy to use online design tools you can create your own labels through a step by step process then you can choose either woven labels or printed labels or satin labels all with text or symbols or both. Once your payment’s gone through, the company will start work on your labels. It couldn’t be any easier than that.

Sustainability

Today, sustainability and ethical production of clothing is much more important to customers than ever before. For massive international firms that includes fair trade when producing clothing in developing countries. For other large-scale operations, it means producing garments through processes that have as low an impact on the environment as possible. If you’re producing a small number of items, you won’t need to be concerned with the sustainability issues facing larger companies but you’ll want to work with a label producer who are. Look for firms using recycled yarns for the production of all their textile labels and you’ll find yourself working with a company that’s doing its bit for the environment.

Types of labels

There are two types of labels that will help make your clothing stand out. Either woven or printed. Woven labels can carry text and symbols that are literarily woven into the background of the label. They’re not embroidered as you might expect. Your other option is textile labels with your brand or wording printed on them using colour digital printing on soft satin polyester or Tyvek. This technique has an advantage over woven labels as smaller details and more subtle colour gradients can be produce.

Certified

Labels should be a positive. They’re supposed to convey information about the garment and carry the brand image of the company who made them. They shouldn’t irritate the skin of the wearer so look for a company whose labels are Oeko-Tex Standard 100 certified. This certification proves that the labels are free from any harmful chemicals so they’re safe for people to use. To obtain Oeko-Tex Standard 100 certification, the label maker needs to use fabrics that have been tested against more than 100 substances that are known to be harmful to people. Independent third-party laboratories carry out the tests using criteria that is reviewed annually. This is a global standard so no matter where you are in the world, insist on this standard when dealing with online label makers.

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