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Chloe's new name

The wait is finally over and fashionistas, designer-blog devoteés and power-suited journos across the globe can finally relax, before spreading the news: Chloe, the muted, understated dresser of ladies after a tailored but original take on feminine wear, has finally appointed its creative director.

The role goes to Clare Waight Keller, previously the in-house style manager of Pringle, the English label that saw a drastic transformation occur under her leadership, enabling the label to become a much sought after designer brand, Marie Claire reveals.

'Clare's unique talent and skilled eye is enriched through her deep experience across global fashion players and her highly acclaimed rejuventation of a major heritage house', says Chloe CEO Geoffroy de la Bourdonnaye.'

Having worked under Tom Ford at Gucci and with Calvin Klein and Ralph Lauren as well, Clare's CV certainly comes packed with knowledge from the top of the industry. Expect big things from this home-grown British business.

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