Brazilian model agency launches graphic anti-anorexia campaign
Anti-anorexia campaigns sometimes have to be a punch in the guts, and often it’s no use pussy footing around afraid to offend the publics’ sensibilities. Controversy often raises awareness, especially when models with emaciated bodies still appear on the catwalk - with women and girls trying to get the ‘thigh gap’ to resemble them - despite declarations such as Vogue’s "we want healthy models", "we won’t work with a model that appears to have an eating disorder" and "we want help to promote a healthy body image".
Star Models, a modeling agency based in Brazil and the country’s representative of Ford Models, through ad agency Revolution, Bahia, Brazil, released some shocking new PSA ads with the tagline, “You are not a sketch. Say no to anorexia."
The sketches have just two images, and not a before and after. The one on left is a fashion sketch of a what a designer wants his clothes to look like, using the pencil thin illustrations that they typically use, while on the right is a picture of a real model, with her proportions exaggerated to mimic the illustrated woman in the sketch. The photos have been photoshopped and airbrushed to make them exact to the sketch on the left.
One of the models in one of the sketches even looks eerily like Isabelle Caro, the French actress and model who battled anorexia for more than fifteen years and lent herself to Italian photographer Oliviero Toscani, for Italian fashion brand Nolita for their 2007 controversial and very graphic advertising campaign No Anorexia, where she appeared naked, exposing her skeletal body, front and back.
Caro became a spokesperson for battling anorexia, but then she succumbed to it and passed away three years later.
Whether this latest anti-anorexia message against the thinspiration and pro-anorexia blogs and on fashion designersin the industry, will have any effect as always remains to be seen, because talk is cheap, while real change isn’t.