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Boris opens London Fashion Week

London took over from New York as the fashion industry hot spot today as major labels prepared to show their collections at glamorous locations across the capital. With such a glitzy line up of designers and celebrities descending on the city, you’d be right to expect a glitzy host to welcome them, so imagine their (and our) surprise to find London’s mayor Boris Johnson on hand to cut the ribbon.

Boris looked comfortable and happy to be surrounded by some of the most beautiful women in the world at today’s Somerset House launch but somewhat less at ease with the question ‘what are you wearing’. To which he replied: ‘I don’t know, a suit’.

London Fashion Week, which lasts six days, will play host to some of the top names in fashion including Erdem, Burberry, Christopher Kane and Jonathan Saunders. For the first time this year Tom Ford will also show as part of the official LFW schedule, adding further clout to the city’s status as a major player in the industry.

It’s not all parties and celebrities, too, as London Fashion Week generates around £20 million to the London economy, meaning all those hangovers are actually doing something good for the country’s finances. Celebs including Naomi Campbell, Erin O Connor and royal fashionista Autumn Phillips have all been spotted on the front row already, and the week’s barely even started.

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