Bjorn Borg's new lingerie range
Part of his "Bjorn Borg" business empire, the underwear is being promoted as fun, stylish and functional - just like the Swede himself. According to Borg, it all started when he realised he'd made Fila fashionable (so it's his fault is it...). From then on, he's not looked back, launching his own emporium with great aplomb.
A quick visit to the website certainly didn't disappoint. It's a glorious celebration of eighties kitsch - and we love it!