Dressing up in the best of high street collaborations

Don't you just love it when high fashion suddenly becomes affordable even to those on a tight budget? The best of high street collaborations reflect retailers joining forces with recognised and celebrated designers to launch a new range of clothes and accessories.

Designer collections are now sold in popular retail shops. While having the store's own brand names is a big drawer for sales, infusing the designs and creations of well-known designers widens the retailers' range of clothes and consolidates their position in the fashion industry.

The past and present trends

If you follow fashion news, this trend is going on for some time. Topshop increased its sales by supporting young British designers such as Jonathan Saunders, Marios Schwab, and Christopher Kane catapulting these talents to fame. The retail company also partnered with iconic names such as Kate Moss and Celia Birtwell. Other big names in their fashion registry include Ashish, David Koma, and Mary Katrantzou assuring shoppers that high street fashion is no longer for those with bottomless wallets.

Another fashion retail shop made news this year. H&M, the Swedish retail giant with presence all over the world, proudly announced its team-up with Versace. Donatella Versace of the House of Versace has designed autumn and pre-spring collections available in 300 H&M stores worldwide. Gone were the days when owning a designer label was a mere dream. Now, these things are no longer untenable giving the fashion conscious the possibilities of purchasing and putting on a designer creation at reasonable prices.

Debenhams also teamed up with Preen, Jonathan Saunders and Jonathan Kelsey offering men and women the chance to dress in designer creations. French designer Vanessa Bruno is doing it for La Redoute while Susan Clements and Inacio Ribeiro are putting together a new range of casual wear for John Lewis. Other big names include Jil Sander for Uniqlo and Giles for New Look.

With the launching of the best high street collaborations, the word is out there. High street fashion becomes more and more affordable.

The trend continues

The best of high street collaborations is not going to end here. As the fashion industry continues to evolve, this is just one of the ways to make inspiring designer garments available to everyone. Expect more top designers joining forces with retail shops for a slice of the pie in the coming seasons.

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