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Balmain's golden ticket

Last week we wrote that the new must-have dress came from Peacocks for a mere £35. Well, fashion is a fickle business and it seems things have changed pretty quickly. The Daily Mail reports today that the new dress on every A-lister’s wish list is a gold sequin number by Balmain which retails for the slightly more exorbitant price of £21,000.

The dazzling evening gown has been seen on no less than six magazine covers in one season, and been worn by the likes of Natalia Vodianova, Claudia Schiffer, Cindy Crawford and Anna Dello Russo. There are rumours that Anne Hathaway will also appear wearing the dress on the cover of December’s Elle magazine.

The Mail also reports that a similar situation occurred with Miu Miu earlier this year, when one of its dresses appeared on three major magazine covers at once. This was considered a big no-no because it takes away the sense of exclusivity that a luxury label such as Miu Miu seeks to promote. We have a feeling that with a price tag like this, Balmain needn’t worry about exclusivity – it’s definitely out of the reach of most mere mortals.

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