Advocates for 'real' beauty have claimed a victory today, after the Advertising Standards Agency ruled that adverts that employ too much air-brushing will have to be re-shot. Two examples that formed the basis of the anti-airbrushing campaign were ads featuring Christy Turlington and Julia Roberts, which were judged to have given a misleading impression as to the benefits of the products featured.
According to The Daily Mail,‘Conceals instantly, visibly, precisely ... Covers dark circles and fine lines to help conceal crow's feet - as if erased!’ L’Oreal admitted that the 'image had been digitally re-touched to lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows’.
Lib Dem MP Swinson supported the ruling saying, 'With one in four people feeling depressed about their body, it’s time to consider how these idealised images are distorting our idea of beauty'.